Sterling Direct, Inc. of Earth City, Missouri specializes in developing direct mail marketing programs, primarily for financial institutions and advertising agencies. The direct mail house has ranked among the fastest-growing businesses in the country, according to Inc. 500 surveys. Sterling Direct had $13 million in revenue for 1996.
Sterling Direct requested the services of R.L. Hulett & Company to assist in the acquisition of TALX Document Services Corporation, a subsidiary of TALX Corporation.
Assisting the buyer, R.L. Hulett & Company negotiated the deal, drafted the letter of intent, helped coordinate due diligence, reviewed the contract and facilitated the closing.