Media Pulse, Inc. provides high technology news tracking and video related support services for public relations professionals in the current age of video communications. Media Pulse is headquartered in St. Louis, with offices in Kansas City, Phoenix, and Indianapolis. President John M. Stephens engaged R.L. Hulett & Company for assistance in selling the company.
The buyer, Bacon’s Information Inc. is a leading provider of media monitoring services and media databases. Bacon’s provides an online resource for all media management needs. Bacon’s Information is a subsidiary of Observer Group AB, a Swedish company with revenues over $250 million.
R. L. Hulett & Co. assisted Media Pulse, Inc. by performing a valuation of Media Pulse, preparing an offering memorandum, negotiating the letters of intent, directing due diligence, reviewing the contracts, and facilitating the closing.